Hi everyone! With Twitter and Facebook both down for a good part of the morning thanks to DDoS attacks (hmm, is it North Korea flexing its muscles after getting its wish for a visit from Bill Clinton?), I thought it’s damn well about time to pay a visit to my blog, which has gone sorely [...]

Continue reading " Where Have You Been, Todd? "

The personal touch in business is always important, but it’s even more important in a down economy. Let me share some examples of how businesses have reached out to me, creating a deeper connection that is more likely to last today’s crappy economic conditions.
The Personal Touch: Barney’s New York
No, we don’t spend a lot of [...]

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One of the great things about the Internet is the speed by which information is disseminated. But what happens when that information is incorrect?
On Friday, February 13th (my lovely wife’s birthday, by the way), Twitter announced $35 million in new funding. The Bloomberg reporter covering the story issued a news brief based on the [...]

Continue reading " Bad information breeds quickly "

Social media and business: Two great tastes that go great together, or is the peanut butter scare appropriate for this rotten analogy?

Wednesday morning I head to Babson for a panel with the Babson Alumni Technology Council on social media and business. The panelists will be asked whether this represents a new paradigm or a [...]

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On Friday I was a guest of Media Bullseye’s Radio Roundtable, where we talked about:

Breaking free of the “nice-o-sphere”
The dangers of Twitter
Podcast.com’s Top Podcasts of 2008

You can listen to the conversation below. Sorry I didn’t record my side of the conversation–the audio quality was a little Skypy and I cut out from time to time, [...]

Continue reading " Todd on echo chambers, Twitter flubs and podcasting "

On my SocialSphere blog, I look at Apple, Google, Facebook and Twitter:
Transparency and responsiveness are two hallmarks of social media and whatever current Web revision you claim to be operating in. Yet four of the most talked about companies in today’s tech sector practice very little of it. Is it time for the companies to [...]

Continue reading " Which companies are YOUR social media role models? "

Matt Bacak is a survivor. He survived bankruptcy to build up a multi-million dollar business. And more recently, the man, who for a short while held the title of “The. Biggest. Douche. in. Social. Media.” (sometimes referred to as a “New Media Douchebag”), survived a social media s**tstorm (it all started with this admittedly awful [...]

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I get a LOT of questions about why anyone should care about Twitter. I gave up defending it long ago, though I will still explain it to people who want to try and understand its uses. I’m also still very happy to help people understand how to effectively use Twitter.
I admit, like most, I [...]

Continue reading " The three ingredients to the perfect Twitter mix "

I just finished interviewing Paul Gillin for a new podcast we’ll be starting at SocialSphere–he’ll be featured in episodes one and two. Here’s the raw audio: there’s some really good stuff as we explored social media marketing, ROI, control, influence, measurement, blogger relations, emerging technology, Twitter, the future of journalism, and much, much more. We’ll [...]

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READ MY BLOG! BUY MY STUFF! I’M THE GREATEST! I CAN MAKE YOU RICH! I AM A SOCIAL MEDIA EXPERT, AND YOU CAN LEARN A LOT FROM ME!
Does this still work in today’s day and age? I guess the same can be asked of spam, and the inevitable answer is yes, it does. “He who [...]

Continue reading " The hard sell is hard to swallow "