More Than Marketing » sphere http://morethanmarketing.net Todd Van Hoosear on social media and the evolution of marketing and business Thu, 15 Jul 2010 14:56:50 +0000 http://wordpress.org/?v=abc en hourly 1 Aligning your three social spheres http://morethanmarketing.net/2008/12/aligning-your-three-social-spheres/ http://morethanmarketing.net/2008/12/aligning-your-three-social-spheres/#comments Sun, 21 Dec 2008 16:28:31 +0000 Todd Van Hoosear http://morethanmarketing.net/?p=267 Your Three Social SpheresSo here’s a preview of where my brain is in terms of SocialSphere. As we’re working with our clients to position their organizations for success with today’s Web 2.0 and tomorrow’s Web n.0 technologies, we’re looking at a number of different aspects of their online presence and business needs. One way to break things down to simple matters is to think in terms of the “three Cs of social media:”content, community and conversation.

You have to have all three of these in place in order to truly succeed with social media. I think it’s also very interesting to see how these three spheres align, and where they don’t. This is simplistic and a first stab at something we’ll be discussing more early next month as we plan out 2009 as we all try to visualize what a “social sphere” really looks like (and how many there are). Without giving away much more, I will say that good things are definitely coming from SocialSphere in the coming year!

I’d love your thoughts. I’ve also been playing with “spheres of influence” and other ideas…

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