The personal touch in business is always important, but it’s even more important in a down economy. Let me share some examples of how businesses have reached out to me, creating a deeper connection that is more likely to last today’s crappy economic conditions.
The Personal Touch: Barney’s New York
No, we don’t spend a lot of [...]

Continue reading " Businesses: Touch me and I’ll respond "

So here’s a preview of where my brain is in terms of SocialSphere. As we’re working with our clients to position their organizations for success with today’s Web 2.0 and tomorrow’s Web n.0 technologies, we’re looking at a number of different aspects of their online presence and business needs. One way to break things down [...]

Continue reading " Aligning your three social spheres "

Don’t worry, faithful subscriber (all 22 of you so far, but I hope that grows–it’s only been a bit more than a month), this blog is not going dark. I am heads down working on fulfilling some promises that I made to you and to my boss. These include:

Setting up a research calendar for 2009 [...]

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I resisted the incredible urge to add my voice to the post-election noise for most of yesterday and today, but my perusal of InformationWeek has forced my hand. Mitch Wagner wrote a very good analysis of the president-elect’s pioneering use of Web 2.0 and social-networking technologies. Mitch hailed the election as “the end of the [...]

Continue reading " Social media and the Obama administration "

I didn’t make it out to the Web 3.0 Conference & Expo earlier this month, but I was there in spirit—Web 3.0 has been on my mind lately a lot. First, Adam Green challenged how SocialSphere (and a hell of a lot of other companies) are positioning themselves for the economic downturn:
We got to [...]

Continue reading " What’s hot in Web 3.0? "

Last week, I kicked myself out of the happy little nest I had made for myself at Topaz Partners. “I’m on my own now,” I thought, at least when it came to building my personal brand. “I’m going to be a great SocialSphere employee, but also be my own social (media) person, my own brand,” [...]

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Well, I survived day #1 at SocialSphere, and I can safely say they didn’t scare me off.
It was a whirlwind day of meetings on the Marine Corps, thoroughbred racing, auto clubs and sick kids–all the while texting back and forth with Liz Koch, who headed up today’s Social Media Club Boston event at Gillette Stadium [...]

Continue reading " Impressions from day one at SocialSphere "

I’m leaving Topaz. In fact, today was my last day (and I went out with a bang, spending a good chunk of the day exploring how to take a client’s social media efforts to the next level). Topaz has been an amazing experience for me–a great place to grow, an incredibly supportive management team (who [...]

Continue reading " It’s True… "