I’m not a big fan of meme tagging. It’s like the social media version of the email chain letter. But what the hell, if it gets a few people to pay attention to my blog (“HELLO, people, I’m over here!”), then I’m all for it.
So, Doug Haslam tagged me on the what change will [...]

Continue reading " What change will Obama bring? "

Don’t worry, faithful subscriber (all 22 of you so far, but I hope that grows–it’s only been a bit more than a month), this blog is not going dark. I am heads down working on fulfilling some promises that I made to you and to my boss. These include:

Setting up a research calendar for 2009 [...]

Continue reading " All quiet on the blog front "

I resisted the incredible urge to add my voice to the post-election noise for most of yesterday and today, but my perusal of InformationWeek has forced my hand. Mitch Wagner wrote a very good analysis of the president-elect’s pioneering use of Web 2.0 and social-networking technologies. Mitch hailed the election as “the end of the [...]

Continue reading " Social media and the Obama administration "

I didn’t make it out to the Web 3.0 Conference & Expo earlier this month, but I was there in spirit—Web 3.0 has been on my mind lately a lot. First, Adam Green challenged how SocialSphere (and a hell of a lot of other companies) are positioning themselves for the economic downturn:
We got to [...]

Continue reading " What’s hot in Web 3.0? "

I have to drop a shameless plug for SoMe Election 08, a project started by the Boston Social Media Club. We’re capturing thoughts, photos, video and other content related to the 2008 election for posterity’s sake.
You can contribute by joining the group and uploading content or sharing your thoughts, or simply by tagging your [...]

Continue reading " Documenting your 2008 election experience "

I am surrounded by political junkies at my new job. With the election in full swing and inspired by past successes, John Della Volpe came up with a great idea–the social media war room.
Every day at 9:30am, we all come together at the table to review the day’s news, priorities and challenges. We share [...]

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[UPDATED ON 27 OCT 2008 AND 30 OCT 2008]
Here’s a quick 10-question test you can give your company/client to see how social media savvy the brand is:
SOCIAL MEDIA SAVVINESS SCORE
Score one point for each completely affirmative answer:

Web Traffic Test: Using Alexa, is traffic to your site trending up?
SEO Test: Searching for your brand on Google, [...]

Continue reading " What’s your brand’s Social Media Savviness Score? "

What do YOU think of when you see a copy of Reader’s Digest sitting around? If you’re me, you think of a pile of them in your grandparents’ bathroom, perhaps sitting quietly next to Uncle John’s Bathroom Reader. I certainly don’t think “hip,” let alone “web 2.0.”
Or I didn’t until I visited their website. [...]

Continue reading " RD.com: Not just for the bathroom anymore "