More Than Marketing » sociabookmarking http://morethanmarketing.net Todd Van Hoosear on social media and the evolution of marketing and business Thu, 15 Jul 2010 14:56:50 +0000 http://wordpress.org/?v=abc en hourly 1 RD.com: Not just for the bathroom anymore http://morethanmarketing.net/2008/10/rdcom-not-just-for-the-bathroom-anymore/ http://morethanmarketing.net/2008/10/rdcom-not-just-for-the-bathroom-anymore/#comments Sat, 18 Oct 2008 20:45:45 +0000 Todd Van Hoosear http://morethanmarketing.net/?p=43 Reader's DigestWhat do YOU think of when you see a copy of Reader’s Digest sitting around? If you’re me, you think of a pile of them in your grandparents’ bathroom, perhaps sitting quietly next to Uncle John’s Bathroom Reader. I certainly don’t think “hip,” let alone “web 2.0.”

Or I didn’t until I visited their website. RSS feeds, multimedia content, comments, social bookmarking, voting–it’s got it all! And RD.com readers are Digging articles like there’s no tomorrow–the better ones are getting 500+ Diggs!

Don’t think your product can benefit from social media? Think your brand is too old school, or that your audience isn’t web-savvy enough to go online? I would’ve put Reader’s Digest in that category. I would’ve been wrong, and you probably are too!

Disclosure: SocialSphere Strategies has done work with Reader’s Digest recently.

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