More Than Marketing » secrets http://morethanmarketing.net Todd Van Hoosear on social media and the evolution of marketing and business Thu, 23 Feb 2012 13:46:36 +0000 http://wordpress.org/?v=abc en hourly 1 Paul Gillin on “The Secrets of Social Media Marketing” http://morethanmarketing.net/2008/12/paul-gillin-on-the-secrets-of-social-media-marketing/ http://morethanmarketing.net/2008/12/paul-gillin-on-the-secrets-of-social-media-marketing/#comments Thu, 11 Dec 2008 21:30:14 +0000 Todd Van Hoosear http://morethanmarketing.net/?p=240 I just finished interviewing Paul Gillin for a new podcast we’ll be starting at SocialSphere–he’ll be featured in episodes one and two. Here’s the raw audio: there’s some really good stuff as we explored social media marketing, ROI, control, influence, measurement, blogger relations, emerging technology, Twitter, the future of journalism, and much, much more. We’ll clean it up and split it in two for the podcast. I’ll also re-record the intro, as my voice gets chopped up fairly regularly (fortunately Paul’s voice comes through perfectly, except for the occasional Skype glitch). Warning: this is big: 44 minutes. But it’s worth it!

Bear with the audio glitches in the first few minutes during my intro. Promise I’ll re-record things. Also, if you listen, you’ll get a preview of what the podcast is all about. I’ll also share the cleaned up version with Tim Allik for the PRobecast.

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