More Than Marketing » sales http://morethanmarketing.net Todd Van Hoosear on social media and the evolution of marketing and business Sat, 23 Apr 2011 16:41:53 +0000 http://wordpress.org/?v=abc en hourly 1 Nobody cares about your product, and that’s okay! http://morethanmarketing.net/2008/12/nobody-cares-about-your-product-and-thats-okay/ http://morethanmarketing.net/2008/12/nobody-cares-about-your-product-and-thats-okay/#comments Sat, 20 Dec 2008 01:01:10 +0000 Todd Van Hoosear http://morethanmarketing.net/?p=260 i don't care. by Bryan BruchmanI got asked the other day how to get people to care about a company’s product. I was about to start with my usual social media lecture, but paused for a second. “You know what,” I said. “Nobody outside of your company probably does care about your product. And you know what? That’s okay!”

You see, your job as a marketer or business leader is not necessarily to get people to care about your business or your cause—at least not directly. Your job is to make it easy for a potential client to understand how your organization can help solve a problem they’re facing. Then maybe they’ll care, but that comes later.

I think someone who really explains this well is David Meerman Scott, and I’m looking forward to the release of his new book early next year.

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