Hi everyone! With Twitter and Facebook both down for a good part of the morning thanks to DDoS attacks (hmm, is it North Korea flexing its muscles after getting its wish for a visit from Bill Clinton?), I thought it’s damn well about time to pay a visit to my blog, which has gone sorely [...]

Continue reading " Where Have You Been, Todd? "

While the individual man is an insoluble puzzle, in the aggregate he becomes a mathematical certainty. You can, for example, never foretell what any one man will be up to, but you can say with precision what an average number will be up to. Individuals vary, but percentages remain constant. So says the statistician.
– Arthur [...]

Continue reading " Lies, damned lies, and social media statistics "

Don’t worry, faithful subscriber (all 22 of you so far, but I hope that grows–it’s only been a bit more than a month), this blog is not going dark. I am heads down working on fulfilling some promises that I made to you and to my boss. These include:

Setting up a research calendar for 2009 [...]

Continue reading " All quiet on the blog front "

I didn’t make it out to the Web 3.0 Conference & Expo earlier this month, but I was there in spirit—Web 3.0 has been on my mind lately a lot. First, Adam Green challenged how SocialSphere (and a hell of a lot of other companies) are positioning themselves for the economic downturn:
We got to [...]

Continue reading " What’s hot in Web 3.0? "

[UPDATED ON 27 OCT 2008 AND 30 OCT 2008]
Here’s a quick 10-question test you can give your company/client to see how social media savvy the brand is:
SOCIAL MEDIA SAVVINESS SCORE
Score one point for each completely affirmative answer:

Web Traffic Test: Using Alexa, is traffic to your site trending up?
SEO Test: Searching for your brand on Google, [...]

Continue reading " What’s your brand’s Social Media Savviness Score? "