Social media and business: Two great tastes that go great together, or is the peanut butter scare appropriate for this rotten analogy? Wednesday morning I head to Babson for a panel with the Babson Alumni Technology Council on social media and business. The panelists will be asked whether this represents a new paradigm or a [...]

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So here’s a preview of where my brain is in terms of SocialSphere. As we’re working with our clients to position their organizations for success with today’s Web 2.0 and tomorrow’s Web n.0 technologies, we’re looking at a number of different aspects of their online presence and business needs. One way to break things down [...]

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I just finished interviewing Paul Gillin for a new podcast we’ll be starting at SocialSphere–he’ll be featured in episodes one and two. Here’s the raw audio: there’s some really good stuff as we explored social media marketing, ROI, control, influence, measurement, blogger relations, emerging technology, Twitter, the future of journalism, and much, much more. We’ll [...]

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Marketers beware. If you’re going to engage your audience online, you need to understand the dynamics of online engagements. This has been explained in book after book, in primer after primer, but I’ll highlight the biggest lessons here just to help drill it into your heads. Don’t get caught snoozing. Marketers, you may get the [...]

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Are you a PR or marketing professional or a business owner considering reaching out to bloggers, but terrified of what could go wrong? The traditional relationship dynamic with media influencers has shifted dramatically over the last few years, and the old rules do not apply. Michelle Wolverton, Social Media Evangelist for Vibemetrix (and @chelpixie on [...]

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