Both Google and Apple make decisions in complete vacuums, but at least Apple usually makes good decisions.
I forward and read my work mail in Gmail, and use Google Calendar (which still doesn’t recognize the concept of time zones) to manage my calendar. Now, anytime I get a calendar invitation sent to my work email [...]

Continue reading " Google Breaks Calendaring "

The personal touch in business is always important, but it’s even more important in a down economy. Let me share some examples of how businesses have reached out to me, creating a deeper connection that is more likely to last today’s crappy economic conditions.
The Personal Touch: Barney’s New York
No, we don’t spend a lot of [...]

Continue reading " Businesses: Touch me and I’ll respond "

Social media and business: Two great tastes that go great together, or is the peanut butter scare appropriate for this rotten analogy?

Wednesday morning I head to Babson for a panel with the Babson Alumni Technology Council on social media and business. The panelists will be asked whether this represents a new paradigm or a [...]

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On my SocialSphere blog, I look at Apple, Google, Facebook and Twitter:
Transparency and responsiveness are two hallmarks of social media and whatever current Web revision you claim to be operating in. Yet four of the most talked about companies in today’s tech sector practice very little of it. Is it time for the companies to [...]

Continue reading " Which companies are YOUR social media role models? "

READ MY BLOG! BUY MY STUFF! I’M THE GREATEST! I CAN MAKE YOU RICH! I AM A SOCIAL MEDIA EXPERT, AND YOU CAN LEARN A LOT FROM ME!
Does this still work in today’s day and age? I guess the same can be asked of spam, and the inevitable answer is yes, it does. “He who [...]

Continue reading " The hard sell is hard to swallow "

I didn’t make it out to the Web 3.0 Conference & Expo earlier this month, but I was there in spirit—Web 3.0 has been on my mind lately a lot. First, Adam Green challenged how SocialSphere (and a hell of a lot of other companies) are positioning themselves for the economic downturn:
We got to [...]

Continue reading " What’s hot in Web 3.0? "

[UPDATED ON 27 OCT 2008 AND 30 OCT 2008]
Here’s a quick 10-question test you can give your company/client to see how social media savvy the brand is:
SOCIAL MEDIA SAVVINESS SCORE
Score one point for each completely affirmative answer:

Web Traffic Test: Using Alexa, is traffic to your site trending up?
SEO Test: Searching for your brand on Google, [...]

Continue reading " What’s your brand’s Social Media Savviness Score? "