More Than Marketing » focus http://morethanmarketing.net Todd Van Hoosear on social media and the evolution of marketing and business Sat, 23 Apr 2011 16:41:53 +0000 http://wordpress.org/?v=abc en hourly 1 The social media war room http://morethanmarketing.net/2008/10/the-social-media-war-room/ http://morethanmarketing.net/2008/10/the-social-media-war-room/#comments Tue, 21 Oct 2008 18:30:08 +0000 Todd Van Hoosear http://morethanmarketing.net/?p=66 I am surrounded by political junkies at my new job. With the election in full swing and inspired by past successes, John Della Volpe came up with a great idea–the social media war room.

Every day at 9:30am, we all come together at the table to review the day’s news, priorities and challenges. We share the clips, comments and objectives for each of our clients. We’re still working out the kinks, including automating the clips and speeding up the process (we’ve only been at it one day so far), but I think we’re on to something. In this Web 2.0 world, it’s easy to lose touch with the people immediately around you. Plus, when you’re ADHD like me, forcing yourself to come to the table every day with concrete plans for the day will keep you focused!

I’ll let you know how things go, but I think this idea–reinforcing interpersonal and group interaction–is critical to the success of any organization. Excuse me while I slip back into email hell…

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