More Than Marketing » design http://morethanmarketing.net Todd Van Hoosear on social media and the evolution of marketing and business Thu, 23 Feb 2012 13:46:36 +0000 http://wordpress.org/?v=abc en hourly 1 Building Your Personal Brand http://morethanmarketing.net/2008/10/building-your-personal-brand/ http://morethanmarketing.net/2008/10/building-your-personal-brand/#comments Wed, 22 Oct 2008 20:43:07 +0000 Todd Van Hoosear http://morethanmarketing.net/?p=75 Last week, I kicked myself out of the happy little nest I had made for myself at Topaz Partners. “I’m on my own now,” I thought, at least when it came to building my personal brand. “I’m going to be a great SocialSphere employee, but also be my own social (media) person, my own brand,” I said to myself.

Was I wrong? By the very design of my new blog–which for the record is completely independent and wholly owned by me–have I indelibly tied myself to my new employers? Is this bad? Have I violated a rule of personal branding in tying this new blog too closely to my new employer? My good friend Jim Spencer (@fairminder on Twitter) called me on it today:

Thanks Jim! You’re right. I feel so old skool! I thought this personal branding thing wasn’t totally foreign to me, being so social media savvy, but I am busted! I’ll have to think of a clever logo/swirl with MM, M&M, MtM, or my initials or something…

Personal branding ain’t as easy as I thought it’d be! But it’s good to have friends to help you along.

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