READ MY BLOG! BUY MY STUFF! I’M THE GREATEST! I CAN MAKE YOU RICH! I AM A SOCIAL MEDIA EXPERT, AND YOU CAN LEARN A LOT FROM ME!
Does this still work in today’s day and age? I guess the same can be asked of spam, and the inevitable answer is yes, it does. “He who [...]

Continue reading " The hard sell is hard to swallow "

Last week, I kicked myself out of the happy little nest I had made for myself at Topaz Partners. “I’m on my own now,” I thought, at least when it came to building my personal brand. “I’m going to be a great SocialSphere employee, but also be my own social (media) person, my own brand,” [...]

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What do YOU think of when you see a copy of Reader’s Digest sitting around? If you’re me, you think of a pile of them in your grandparents’ bathroom, perhaps sitting quietly next to Uncle John’s Bathroom Reader. I certainly don’t think “hip,” let alone “web 2.0.”
Or I didn’t until I visited their website. [...]

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