More Than Marketing » bloggerrelations http://morethanmarketing.net Todd Van Hoosear on social media and the evolution of marketing and business Wed, 08 Feb 2012 19:13:45 +0000 http://wordpress.org/?v=abc en hourly 1 Paul Gillin on “The Secrets of Social Media Marketing” http://morethanmarketing.net/2008/12/paul-gillin-on-the-secrets-of-social-media-marketing/ http://morethanmarketing.net/2008/12/paul-gillin-on-the-secrets-of-social-media-marketing/#comments Thu, 11 Dec 2008 21:30:14 +0000 Todd Van Hoosear http://morethanmarketing.net/?p=240 I just finished interviewing Paul Gillin for a new podcast we’ll be starting at SocialSphere–he’ll be featured in episodes one and two. Here’s the raw audio: there’s some really good stuff as we explored social media marketing, ROI, control, influence, measurement, blogger relations, emerging technology, Twitter, the future of journalism, and much, much more. We’ll clean it up and split it in two for the podcast. I’ll also re-record the intro, as my voice gets chopped up fairly regularly (fortunately Paul’s voice comes through perfectly, except for the occasional Skype glitch). Warning: this is big: 44 minutes. But it’s worth it!

Bear with the audio glitches in the first few minutes during my intro. Promise I’ll re-record things. Also, if you listen, you’ll get a preview of what the podcast is all about. I’ll also share the cleaned up version with Tim Allik for the PRobecast.

]]> http://morethanmarketing.net/2008/12/paul-gillin-on-the-secrets-of-social-media-marketing/feed/ 0 New Boston Blogger Relations & Marketing Meetup http://morethanmarketing.net/2008/10/new-boston-blogger-relations-marketing-meetup/ http://morethanmarketing.net/2008/10/new-boston-blogger-relations-marketing-meetup/#comments Fri, 17 Oct 2008 13:53:56 +0000 Todd Van Hoosear http://morethanmarketing.net/?p=34 Are you a PR or marketing professional or a business owner considering reaching out to bloggers, but terrified of what could go wrong? The traditional relationship dynamic with media influencers has shifted dramatically over the last few years, and the old rules do not apply.

Michelle Wolverton, Social Media Evangelist for Vibemetrix (and @chelpixie on Twitter), is launching a Boston Blog Marketing Meetup.com group to help you navigate these occasionally treacherous waters, and the first meeting will be on October 27th at 7 PM over at Andala Coffee House in the downstairs room. ‘Chel has asked me to speak for about 20 minutes on the topic of how to market and outreach influential bloggers. Then we’ll open the floor to a discussion and forum for folks to get advice marketing techniques.

More information on the event is on Vibemetrix’s blog.

]]> http://morethanmarketing.net/2008/10/new-boston-blogger-relations-marketing-meetup/feed/ 2