Last week, I kicked myself out of the happy little nest I had made for myself at Topaz Partners. “I’m on my own now,” I thought, at least when it came to building my personal brand. “I’m going to be a great SocialSphere employee, but also be my own social (media) person, my own brand,” [...]

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[UPDATED ON 27 OCT 2008 AND 30 OCT 2008] Here’s a quick 10-question test you can give your company/client to see how social media savvy the brand is: SOCIAL MEDIA SAVVINESS SCORE Score one point for each completely affirmative answer: Web Traffic Test: Using Alexa, is traffic to your site trending up? SEO Test: Searching [...]

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What do YOU think of when you see a copy of Reader’s Digest sitting around? If you’re me, you think of a pile of them in your grandparents’ bathroom, perhaps sitting quietly next to Uncle John’s Bathroom Reader. I certainly don’t think “hip,” let alone “web 2.0.” Or I didn’t until I visited their website. [...]

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