Last week, I kicked myself out of the happy little nest I had made for myself at Topaz Partners. “I’m on my own now,” I thought, at least when it came to building my personal brand. “I’m going to be a great SocialSphere employee, but also be my own social (media) person, my own brand,” [...]

Continue reading " Building Your Personal Brand "

[UPDATED ON 27 OCT 2008 AND 30 OCT 2008]
Here’s a quick 10-question test you can give your company/client to see how social media savvy the brand is:
SOCIAL MEDIA SAVVINESS SCORE
Score one point for each completely affirmative answer:

Web Traffic Test: Using Alexa, is traffic to your site trending up?
SEO Test: Searching for your brand on Google, [...]

Continue reading " What’s your brand’s Social Media Savviness Score? "

What do YOU think of when you see a copy of Reader’s Digest sitting around? If you’re me, you think of a pile of them in your grandparents’ bathroom, perhaps sitting quietly next to Uncle John’s Bathroom Reader. I certainly don’t think “hip,” let alone “web 2.0.”
Or I didn’t until I visited their website. [...]

Continue reading " RD.com: Not just for the bathroom anymore "