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	<title>More Than Marketing &#187; Web 2.0 Roundtable</title>
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	<link>http://morethanmarketing.net</link>
	<description>Todd Van Hoosear on social media and the evolution of marketing and business</description>
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		<title>Podcasting: Dead or Alive? (Very Much Alive)</title>
		<link>http://morethanmarketing.net/2009/01/glenn-gaudet-interview-raw/</link>
		<comments>http://morethanmarketing.net/2009/01/glenn-gaudet-interview-raw/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 21:57:29 +0000</pubDate>
		<dc:creator>Todd Van Hoosear</dc:creator>
				<category><![CDATA[Web 2.0 Roundtable]]></category>
		<category><![CDATA[Podcast.com]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[podcasts]]></category>

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		<description><![CDATA[One of the conversations we had on Friday&#8217;s Media Bullseye Radio Roundtable was on podcasting, and specifically on Podcast.com&#8217;s Top Podcasts of 2008 announcement (which SocialSphere, my employer, helped sponsor).
It&#8217;s interesting that two entirely different claims have arisen around podcasting: one that podcasting is dead, and another that podcasting has hit the mainstream. 
In that [...]]]></description>
			<content:encoded><![CDATA[<p>One of the <a href="http://morethanmarketing.net/2009/01/todd-on-echo-chambers-twitter-flubs-and-podcasting/">conversations</a> we had on <a href="http://www.mediabullseye.com/mb/2009/01/lets-be-careful-out-there.html">Friday&#8217;s Media Bullseye Radio Roundtable</a> was on podcasting, and specifically on Podcast.com&#8217;s <a href="http://podcast.com/top/2008/">Top Podcasts of 2008</a> announcement (which SocialSphere, my employer, helped sponsor).</p>
<p>It&#8217;s interesting that two entirely different claims have arisen around podcasting: one that <a href="http://www.informationweek.com/blog/main/archives/2008/01/is_podcasting_d.html">podcasting is dead</a>, and another that <a href="http://www.twistimage.com/blog/archives/podcasting-is-not-even-on-life-support/">podcasting has hit the mainstream</a>. </p>
<p>In that interview, Jen Zingsheim asked whether the makeup of Treedia Lab&#8217;s Top Podcast list is indicative of the latter. I posed this question to Glenn Gaudet, CMO of Treedia Labs, for what will ultimately become part of SocialSphere&#8217;s <a href="http://socialsphere.hipcast.com/rss/web_20_roundtable.xml">podcast</a>. </p>
<p><iframe src="http://www.hipcast.com/playweb?audioid=P6e1e2271d9afb3ccd8840245c6881f61bFF6RVREYmN0&amp;buffer=5&amp;fc=FFFFFF&amp;pc=CCFF33&amp;kc=FFCC33&amp;bc=FFFFFF&amp;brand=1&amp;player=ap21" height="20" width="246" frameborder="0" scrolling="no"> </iframe></p>
<p>You can listen to other audio in our soon to be officially announced <a href="http://socialsphere.hipcast.com/rss/web_20_roundtable.xml">podcast</a>.</p>
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