So I’ve just finished cleaning up how I work with all of my favorite networks. Here’s what I’m doing.

1. Hooray for HootSuite! Let’s start with my new favorite Twitter client, at least for my “day job.” HootSuite lets me manage DOZENS of accounts (still for free), includes basic workflow management (including giving team members access to accounts and the ability to assign follow-up) and has a SPECTACULAR iPhone and Droid app. I do almost all my updates from there these days. The only downsides:
   • No desktop notification. There ARE desktop apps, but the Mac one at least doesn’t support Growl notifications.
   • No new follower notification. TweetDeck had a column you could add to see all your new followers. I like that.
   • Droid app ignores all desktop reconfigurations. If you add a new service, or rearrange columns, they won’t be updated on the Droid app — you’ll have to uninstall it and reinstall it to see the changes.
2. Help from hashtags! Rather than spam Facebook and LinkedIn with all my tweets, I’m using the hashtag #fb for tweets I want Facebook to post on my wall (using the Kipdola Twitter Sync app, see below) and #li and/or #in for LinkedIn (a setting in LinkedIn preferences available once you configure your profile for Twitter).
3. Fans on Facebook! While Kipdola is monitoring my Twitter account for things to add to my profile, I’ve also set up Smart Twitter for Pages to monitor all the other Twitter accounts that I post to from HootSuite. If I post something from the “PubClubofNE” Twitter account, for instance, it will add that tweet to the “Publicity Club of New England” Facebook page as a wall post. It’s no substitute for proper monitoring and measurement, but it’s an easy way to push content out to your pages, either based on keywords or accounts. So this is how you get content into Facebook. How about how to get it out? That can be a little more challenging…
4. Feed from Facebook! While there are Facebook apps that can accomplish pushing content out from Facebook to Twitter, I haven’t been happy with any of them. So instead, I do it the old fashioned way (while it still works). First, you need to find the RSS feed for your Facebook status updates. This ain’t easy. I lifted these instructions (and edited them a bit) from a comment from yelvington on the Drupal boards:
   1. Log into Facebook.
   2. Click on the globe (Notifications) icon.
   3. Find the RSS link under “Subscribe to notifications” and copy it. THIS IS NOT THE RIGHT LINK but it contains essential information.
   4. COPY the link URL arguments — everything to the right of the “?” in the URL. This should looks something like id=563407515&viewer=563407515&key=1234aa32e7&format=rss20.
   5. Paste it after http://www.facebook.com/feeds/status.php?
5. Fretting about Feeds! There are a few weird things with the Facebook feed, and some inherent problems with piping updates back and forth between Facebook and Twitter. Facebook prepends your first name to every status update, an anachronism left over from the days when status updates looked and acted a little differently. So if your status update says “I hate Mondays,” your status feed will actually read “Todd I hate Mondays,” which doesn’t really make sense. We need to get rid of the Todd. Next, we need to prevent annoying people with redundant messages (and avoid the possibility of infinite loop meltdowns) by making sure that we don’t repost to Twitter a tweet that originated there but that was picked up by Facebook. We’ll kill two birds with one stone by filtering our feed through Yahoo! Pipes.
   
6. Perfection of Pipes! Okay, that might be an exaggeration just to keep the alliteration going, but I’m a huge Yahoo! Pipes fan. It’s an amazingly easy way to do some pretty sophisticated feed and content manipulation. Above, you’ll see a rather simple Pipe with four steps:
   1. Grab the RSS feed (the one we caught up above).
   2. Using Regex rules, replace the occurrence of “Todd” at the beginning of each feed entry with nothing (effectively removing it)
   3. Filter out any entries that have the #fb hashtag (because we know they came from Twitter to begin with)
   4. Pipe it to the output (which is another RSS feed).
7. Trust in Twitterfeed! Once I save and run the Pipe, I can find its RSS feed and give that feed URL to Twitterfeed, which I have set up to post to Twitter on a regular basis (with “[From Facebook]” at the beginning, as is my convention).

Using these tools (especially Yahoo! Pipes), you can do quite a lot. I hope this helps you get the most out of Twitter, Facebook and LinkedIn