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5 Comments Received

December 3rd, 2008 @2:10 pm  

Hi Todd…

As you might know, I’ve been having a little bit of fun kicking the concept of the “Personal Brand” on Twitter. My Personal Brand often talks about how wonderful it is, and invites others to apply for such lofty titles of Minion and Sycophant. (The winner emerging from the Thunderdome gets to be the one and only Sidekick.)

Part of the schtick included the revelation that a Personal Brand of that magnitude needed tending 24/7, and as such necessitates the “outsourcing” of the Brand.

Lo and behold, within Mr. Bacak’s comment, we find the truth of the matter. He is merely a victim of his own success, so busy that he can’t prevent his Personal Brand caretakers from embarrassing the hell out of him in an emerging online culture.

Inflate your Personal Brand to the point you need others to keep it stoked, and you’re destined for trouble. So says Ike, and Ike’s Personal Brand concurs.

David Fisher
December 3rd, 2008 @8:38 pm  

It’s good that he “came clean” but he’s still failing at Social Media here. He didn’t go where his audience (at the time) was. He should have reached out through Twitter to do this, and thumped his chest a little bit less. Now isn’t the time for him to act like a helpless victim of an overzealous PR agent. As I say for anyone, people representing you are your representation. They stand in for you, and when you enable other people to do that you take a lot of risk- but you still need to own up 100% to not managing them better when they falter, not blaming them.

Great writeup. I just wish that Matt had made a statement on Twitter, and maybe one that wasn’t just in a comment all the way deep in a blog.

Todd Van Hoosear
December 4th, 2008 @1:16 pm  

He is, for the record, back on Twitter with a vengeance, and is responding to folks:

So I give him a lot of credibility. And I give the social media community a lot of credit for handling things fairly responsibly. The ad hominem attacks died down quickly as the picture became a lot clearer: maybe Matt isn’t a raging egomaniac like the press release would portray him as. Hell, he’s given a lot of money to charities and even has a sense of humor about the whole thing. Kudos again, Matt.

December 4th, 2008 @2:43 pm  

I’m rooting for him. And I hope we can find him a shirt that says “FORMER social media douchebag.”

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