Comments on: Do you have a community manager? http://morethanmarketing.net/2008/12/do-you-have-a-community-manager/ Todd Van Hoosear on social media and the evolution of marketing and business Sun, 20 Dec 2009 00:47:11 -0600 http://wordpress.org/?v=abc hourly 1 By: Bryan Person http://morethanmarketing.net/2008/12/do-you-have-a-community-manager/comment-page-1/#comment-226 Bryan Person Wed, 24 Dec 2008 03:27:26 +0000 http://morethanmarketing.net/?p=286#comment-226 Didn't properly link to John Cass's post. Here's the right URL: <a href="http://budurl.com/CMs4Government" target="_blank">http://budurl.com/CMs4Government</a> Didn't properly link to John Cass's post. Here's the right URL: http://budurl.com/CMs4Government

]]> By: Bryan Person http://morethanmarketing.net/2008/12/do-you-have-a-community-manager/comment-page-1/#comment-225 Bryan Person Wed, 24 Dec 2008 03:26:01 +0000 http://morethanmarketing.net/?p=286#comment-225 Great post here, Todd. Jeremiah Owyang and Chris Brogan both offer good lists of duties/responsibilities for community managers, and here are the two keys in my book: 1) <b>Community managers (or social media evangelists) help put a human face/voice on organizations.</b> This can be really critical for bid brands, who've often been viewed as non-accessible, soulless entities. (John Cass is suggesting that government groups should consider CMs, too: <a href="http://budurl.com/CMs4Government)." target="_blank">http://budurl.com/CMs4Government).</a>As an example, look at the role Scott Monty is now playing for the Ford, and how he quashed a PR crisis in fewer than 24hours a couple of weeks ago. 2) <b>Community managers can keep key internal stakeholders informed of the needs of community, current trends, new tools and social networks where (potential) customers are spending time, etc.</b> There's no doubt that community manager-type roles will continue to proliferate in organizations in 2009. Bryan Person | @BryanPerson LiveWorld Great post here, Todd.

Jeremiah Owyang and Chris Brogan both offer good lists of duties/responsibilities for community managers, and here are the two keys in my book:
1) Community managers (or social media evangelists) help put a human face/voice on organizations.
This can be really critical for bid brands, who've often been viewed as non-accessible, soulless entities. (John Cass is suggesting that government groups should consider CMs, too: http://budurl.com/CMs4Government).As an example, look at the role Scott Monty is now playing for the Ford, and how he quashed a PR crisis in fewer than 24hours a couple of weeks ago.
2) Community managers can keep key internal stakeholders informed of the needs of community, current trends, new tools and social networks where (potential) customers are spending time, etc.

There's no doubt that community manager-type roles will continue to proliferate in organizations in 2009.

Bryan Person | @BryanPerson
LiveWorld

]]>