What do YOU think of when you see a copy of Reader’s Digest sitting around? If you’re me, you think of a pile of them in your grandparents’ bathroom, perhaps sitting quietly next to Uncle John’s Bathroom Reader. I certainly don’t think “hip,” let alone “web 2.0.”
Or I didn’t until I visited their website. RSS feeds, multimedia content, comments, social bookmarking, voting–it’s got it all! And RD.com readers are Digging articles like there’s no tomorrow–the better ones are getting 500+ Diggs!
Don’t think your product can benefit from social media? Think your brand is too old school, or that your audience isn’t web-savvy enough to go online? I would’ve put Reader’s Digest in that category. I would’ve been wrong, and you probably are too!
Disclosure: SocialSphere Strategies has done work with Reader’s Digest recently.