I presented my thoughts on blog marketing at last night’s Boston Blog Marketing Meetup, participants of which included Jeff Cutler, Kristin Schepici, Theresa Rodrigues, Sooz, Al Willis, Nicholas Peterson, Adam Green, Chel Pixie and Matt Searles.
My presentation was broken up into roughly three parts:
- What NOT to do. Check out my Delicious “pitching” tag for all the links I mentioned in this section.
- How to do it the RIGHT way. I gave a few examples, including (all past or current Topaz clients)
- Tubes — yes we took FULL advantage of the now disgraced senator from Alaska;
- Podcast Ready — getting sued by Apple can be a good thing if you’ve got some guts to complain about it; and
- The four big buckets of blog marketing, which are (I’m reordering them here):
- Search. How do you optimize how people interested in relevant topics find you?
- Feed. Once they find you, how do you optimize the many ways they receive your content?
- Interactivity. Once they’re reading your content, how do you optimize the many ways in which they can engage with you?
- Buzz. Once they’re engaged with you, how do you optimize the many ways they can attract others to your content?
Here’s the presentation (the background noise gets better as the evening progresses):
Thanks to Chel and Adam for putting this on and inviting me to speak to the great little group! Be sure to sign up for future events!