Last week, I kicked myself out of the happy little nest I had made for myself at Topaz Partners. “I’m on my own now,” I thought, at least when it came to building my personal brand. “I’m going to be a great SocialSphere employee, but also be my own social (media) person, my own brand,” I said to myself.
Was I wrong? By the very design of my new blog–which for the record is completely independent and wholly owned by me–have I indelibly tied myself to my new employers? Is this bad? Have I violated a rule of personal branding in tying this new blog too closely to my new employer? My good friend Jim Spencer (@fairminder on Twitter) called me on it today:
Thanks Jim! You’re right. I feel so old skool! I thought this personal branding thing wasn’t totally foreign to me, being so social media savvy, but I am busted! I’ll have to think of a clever logo/swirl with MM, M&M, MtM, or my initials or something…
Personal branding ain’t as easy as I thought it’d be! But it’s good to have friends to help you along.