More Than Marketing

Todd Van Hoosear on social media and the evolution of marketing and business

  • Home
  • About This Blog
  • About Todd
  • Contact Todd
  • My Old Stuff

Share Your Photos (and Ideas) at TEDxSomerville on March 4th

Posted by Todd Van Hoosear in Boston Events on February 23rd 2012  

TEDxSomerville is approaching. We’ve got some great sponsors on board, and have some really cool things planned, including hopefully a visit from Mayor Joe Curtatone.

During the breaks, we’ll be featuring photography from around the city (including some historic photographs). We are really interested in seeing and portraying how various members of the community view Somerville.

So, we are looking for individuals to submit photos of Somerville that will provide a distinct perspective and serve to enhance the overall TEDxSomerville experience. Photos can include shots of your neighborhood, an image of your house when you moved in 20 years ago, or a photo of your favorite Somerville spot that you just took yesterday.

You can find out how to submit your own photos at the TEDxSomerville website. Here’s my own photo slideshow:

Comments Off
Tags: tedxsomerville



New Economy Boot Camp is Thursday, March 1st

Posted by Todd Van Hoosear in Boston Events, News About Todd on February 22nd 2012  

I’m very proud to be a featured speaker (well, technically a “drill instructor”) at the March 1st New Economy Boost Camp. The event is designed to help business owners and managers find new ways to market smarter –- not just cheaper — using a mix of traditional and social media marketing techniques. These Boot Camps will be held quarterly through out New England. And, you get to see me dressed up in cammies…

SIGN UP TODAY AT www.neweconomybootcamp.com

March 1, 2012 Program and Drill Instructors

Basic Training
Best Practices to Compete Effectively & Win Business
Lisa Ann Maini, Principal, myMarketingManager & Founder, NEBC

Survival Training
How to Execute & Evaluate a Successful Social Media Program
Todd Van Hoosear, Principal, Fresh Ground

Special Forces
Online Video Goes Mainstream. Is your Business Ready?
Robert Ciampa, Executive Vice President, Pixability

Comments Off



TEDx is Coming to Somerville!

Posted by Todd Van Hoosear in Boston Events, News About Todd on February 8th 2012  

In my copious amounts of free time, I’ve been busy working on organizing a day-long event that is going to be taking place on Sunday, March 4th, called TEDxSomerville.

The event idea stems from a more nationally known set of TED Talks which have grown in popularity over the years. TED has created what is essentially a franchising model that allows community organizers to bring the TED concept to their home town or industry group. It’s called TEDx, and I’m proud to be on the organizing committee for Somerville’s inaugural TEDx event.

Our theme this year is “Creative Economy…Sustainable Community” and our speakers (primarily local individuals) will give talks, ranging from 3-18 minutes, throughout the day related to this topic. We’ll also feature local musicians and artists.

Here is TEDxSomerville Executive Director C. Todd Lombardo talking more about the event:

So if you live in or around Somerville and want to join us as we explore ways to improve ourselves and our community, stop by our site and fill out the application to attend.

Comments Off
Tags: events, somerville, ted, tedx, tedxsomerville



Snackr has me consuming RSS again

Posted by Todd Van Hoosear in Uncategorized on April 23rd 2011  

I’ve had some technology challenges ever since my home PC died last year and I went 100% Mac. The changeover, and resulting delay in getting my act together on the home tech front, resulted in two important changes:

  1. First, because I didn’t have access to my iTunes music library (I’ll put a separate post up on that), I stopped listening to all my marketing, tech, science, political and humor podcasts. If it wasn’t already on my iPod or listenable through Pandora, I wasn’t consuming it.
  2. Second, just because my work habits were interrupted, I stopped reading my RSS feeds. All those good blog posts from friends, news sources, pundits and otherwise smart people were being ignored.

Well, now I’ve fixed both of these, and I’m back and better than ever! What got me to resume consuming RSS was a little Air app called Snackr, which syncs with your Google Reader account beautifully and scrolls all of your headlines. I keep it running on my second monitor (too distracting for my main screen), and it works like a charm! Hello again all my blog friends!

Comments Off



Google Breaks Calendaring

Posted by Todd Van Hoosear in Frothing at the Mouth on April 22nd 2011  

Both Google and Apple make decisions in complete vacuums, but at least Apple usually makes good decisions.

I forward and read my work mail in Gmail, and use Google Calendar (which still doesn’t recognize the concept of time zones) to manage my calendar. Now, anytime I get a calendar invitation sent to my work email that I try to accept, I’m greeted with the pleasant error message:

Google has a very helpful (can you read the sarcasm?) page that explains this. Is this a less-than-subtle nudge to force more people into Google Apps? Or just Google going off as usual and making technical decisions with no regards to actual usage or business (e.g., Wave)? Or both?

More important, is anybody aware of any workaround besides deleting all my alternate emails, creating new Google Calendar accounts for them and messing around with two different calendars?

Comments Off
Tags: apps, calendar, gmail, Google



Windows-Style File/Folder Merging on the Mac

Posted by Todd Van Hoosear in Apple, Tech Tips on March 16th 2011  

As I mentioned on Twitter, I’m frustrated by one particular “feature” of the Mac OS X Finder copy function — when you drag a folder containing multiple subdirectories and files to another folder with similarly-named files and subdirectories, the Mac finder will blast everything in the destination folder and copy from scratch. This is not how Windows handles this process — Windows will compare files and subdirectories and perform a “merge:” It will preserve the directory and file structure of the destination folder, and only add files and folders that do not already exist.

Any Windows user who has accidentally blasted entire directory hierarchies after switching to the Mac and ignoring the warning knows this pain. Apple has no incentive to fix this, despite the cries from all corners of the Mac power user and Windows convert communities. I’m struggling with this as I try, in my limited free time, to clean up my music library (don’t get me started about iTunes).

There are a couple utilities you can download and try out, including Folder Merge 1.0.1a and Xcode’s FileMerge utility.

But it turns out that there is a relatively simple (and built-in) command line tool called ditto that performs Windows-like copy merges.It works great on it’s own — just open up the Terminal app, cd to the source directory and run the utility.

I wrote a shell script (first one I’ve written in 15 years) that lets me loop through select files/folders and “merge” them with a destination folder. The code sucks, and I don’t trust it, so I’m not going to share it here, but if you want to write your own, note that you’ll have to deal with the following:

  • Save, temporarily change and revert $IFS to deal with the inevitable spaces in file/folder names
  • Query or use command line arguments to specify any delimiters (do you want to copy all files or just select ones?) and the destination folder
  • Use for or some other loop function to loop through the items

WARNING: BACK UP THE DESTINATION FOLDER BEFORE MESSING WITH SOMETHING LIKE THIS! I am SO not responsible for blasting away any of your files.

You’ll need to use the Terminal app and either vi or a root-enabled visual text editor to make this work.

I call the utility “dittodd” of course. Call yours whatever you want. I put the utility in /usr/bin (see my last post for hints on how to do this) so you can call it from any directory.

If you want the code, email me and I’ll share it with you. Good luck!

Comments Off



“More Power to the Command Line, Scotty!”

Posted by Todd Van Hoosear in Apple, Tech Tips on March 16th 2011  

I’ve complained many times here (including my most recent post) about all the shortcomings of the Mac OS X Finder. But thanks to the foundation upon which the OS was written (Nextstep, a flavor of Unix), we do have access to a VERY powerful command line. But that command line won’t do some of the more important (and interesting, but also dangerous) work unless you have root access, which by default is disabled. For Unix geeks like me, it’s tempting just to try to pop open the Terminal application and “su” to root, but until you “enable” the root account by setting the password, you won’t get far. You can preface each command you want to run with “sudo” without enabling the root account, but that gets tedious after a while.

How to enable the root account in Mac OS X (post 10.5 onlyif I’m not mistaken)

  1. First, if you’re going to try and be a power user, drag the Terminal app to your dock — you can find the Terminal in /Applications/Utilities
  2. Make sure your logged into an account that has administrator access by going to Apple Menu -> System Preferences … -> Accounts, finding your account and making sure “Allow user to administer this computer” is checked
  3. Launch the Terminal app and type sudo passwd root — you’ll have to enter your regular account password once, then the new root password twice (I keep them the same so not to confuse things)
  4. Now, anytime you want root access from the command line, you can just type su, hit [Enter], enter your password and you’re good to go — don’t forget to type exit or hit [CTRL]-D to exit this shell when you’re done for your protection

Editing protected files One last tip: if you ever find yourself wanting to edit a file that only root has permissions to, you have two options:

  1. Follow the instructions above, cd to the directory you want, and use vi to edit the file — but you need to know how to use the vi modal command line text editor, which ain’t an easy undertaking
  2. Or, follow the instructions at this article
4474 Commentshttp%3A%2F%2Fmorethanmarketing.net%2F2011%2F03%2Fmore-power-to-the-command-line-scotty%2F%22More+Power+to+the+Command+Line%2C+Scotty%21%222011-03-16+15%3A23%3A46Todd+Van+Hoosearhttp%3A%2F%2Fmorethanmarketing.net%2F%3Fp%3D447



PathFinder earns its keep

Posted by Todd Van Hoosear in Tech Tips on September 22nd 2010  
photo

I’ve been having problems with my Mac’s external drive. While Tuxera NTFS-3G is great for casual access to external NTFS drives, I cannot under any circumstances recommend using the NTFS-3G filesystem for your primary external drive. It is EXTREMELY unforgiving: one small error (e.g., accidentally disconnecting drive, power failure, etc.) can render the entire drive unwritable (at least it’s recoverable, except whatever files were being written.)

Furthermore, as I’ve said a million times, the Mac OS Finder sucks. If it hits a file that was corrupted by such an event, it simply stops — good luck figuring out where to pick back up. PathFinder at least offers you the opportunity to skip the offending file and continue with your copy.

4421 Commenthttp%3A%2F%2Fmorethanmarketing.net%2F2010%2F09%2Fpathfinder-earns-its-keep%2FPathFinder+earns+its+keep2010-09-22+18%3A47%3A52Todd+Van+Hoosearhttp%3A%2F%2Fmorethanmarketing.net%2F%3Fp%3D442
Tags: mac, MacOS, MacOSX



Getting the Most out of Twitter, Facebook & LinkedIn (Together)

Posted by Todd Van Hoosear in Social Networks, Tech Tips on September 11th 2010  

So I’ve just finished cleaning up how I work with all of my favorite networks. Here’s what I’m doing.

  1. Hooray for HootSuite! Let’s start with my new favorite Twitter client, at least for my “day job.” HootSuite lets me manage DOZENS of accounts (still for free), includes basic workflow management (including giving team members access to accounts and the ability to assign follow-up) and has a SPECTACULAR iPhone and Droid app. I do almost all my updates from there these days. The only downsides:
    • No desktop notification. There ARE desktop apps, but the Mac one at least doesn’t support Growl notifications.
    • No new follower notification. TweetDeck had a column you could add to see all your new followers. I like that.
    • Droid app ignores all desktop reconfigurations. If you add a new service, or rearrange columns, they won’t be updated on the Droid app — you’ll have to uninstall it and reinstall it to see the changes.
  2. Help from hashtags! Rather than spam Facebook and LinkedIn with all my tweets, I’m using the hashtag #fb for tweets I want Facebook to post on my wall (using the Kipdola Twitter Sync app, see below) and #li and/or #in for LinkedIn (a setting in LinkedIn preferences available once you configure your profile for Twitter).
  3. Fans on Facebook! While Kipdola is monitoring my Twitter account for things to add to my profile, I’ve also set up Smart Twitter for Pages to monitor all the other Twitter accounts that I post to from HootSuite. If I post something from the “PubClubofNE” Twitter account, for instance, it will add that tweet to the “Publicity Club of New England” Facebook page as a wall post. It’s no substitute for proper monitoring and measurement, but it’s an easy way to push content out to your pages, either based on keywords or accounts. So this is how you get content into Facebook. How about how to get it out? That can be a little more challenging…
  4. Feed from Facebook! While there are Facebook apps that can accomplish pushing content out from Facebook to Twitter, I haven’t been happy with any of them. So instead, I do it the old fashioned way (while it still works). First, you need to find the RSS feed for your Facebook status updates. This ain’t easy. I lifted these instructions (and edited them a bit) from a comment from yelvington on the Drupal boards:
    1. Log into Facebook.
    2. Click on the globe (Notifications) icon.
    3. Find the RSS link under “Subscribe to notifications” and copy it. THIS IS NOT THE RIGHT LINK but it contains essential information.
    4. COPY the link URL arguments — everything to the right of the “?” in the URL. This should looks something like id=563407515&viewer=563407515&key=1234aa32e7&format=rss20.
    5. Paste it after http://www.facebook.com/feeds/status.php?
  5. Fretting about Feeds! There are a few weird things with the Facebook feed, and some inherent problems with piping updates back and forth between Facebook and Twitter. Facebook prepends your first name to every status update, an anachronism left over from the days when status updates looked and acted a little differently. So if your status update says “I hate Mondays,” your status feed will actually read “Todd I hate Mondays,” which doesn’t really make sense. We need to get rid of the Todd. Next, we need to prevent annoying people with redundant messages (and avoid the possibility of infinite loop meltdowns) by making sure that we don’t repost to Twitter a tweet that originated there but that was picked up by Facebook. We’ll kill two birds with one stone by filtering our feed through Yahoo! Pipes.
  6. Perfection of Pipes! Okay, that might be an exaggeration just to keep the alliteration going, but I’m a huge Yahoo! Pipes fan. It’s an amazingly easy way to do some pretty sophisticated feed and content manipulation. Above, you’ll see a rather simple Pipe with four steps:
    1. Grab the RSS feed (the one we caught up above).
    2. Using Regex rules, replace the occurrence of “Todd” at the beginning of each feed entry with nothing (effectively removing it)
    3. Filter out any entries that have the #fb hashtag (because we know they came from Twitter to begin with)
    4. Pipe it to the output (which is another RSS feed).
  7. Trust in Twitterfeed! Once I save and run the Pipe, I can find its RSS feed and give that feed URL to Twitterfeed, which I have set up to post to Twitter on a regular basis (with “[From Facebook]” at the beginning, as is my convention).

Using these tools (especially Yahoo! Pipes), you can do quite a lot. I hope this helps you get the most out of Twitter, Facebook and LinkedIn

4333 Commentshttp%3A%2F%2Fmorethanmarketing.net%2F2010%2F09%2Ftwitter-linkedin-facebook-together%2FGetting+the+Most+out+of+Twitter%2C+Facebook+%26+LinkedIn+%28Together%292010-09-11+19%3A07%3A48Todd+Van+Hoosearhttp%3A%2F%2Fmorethanmarketing.net%2F%3Fp%3D433
Tags: Facebook, LinkedIn, socialmedia, Twitter



Default Delicious Plug-in to NOT Share

Posted by Todd Van Hoosear in Firefox on July 15th 2010  

Let’s face it — it’s not in Delicious.com’s (and Yahoo!’s) interest to make it easy to let people default to NOT sharing their bookmarks, but I wish they made it a little easier to actually do it.

So here’s how you do it in Firefox:

  1. Quit out of Firefox
  2. Explore deliciousBookmarks.jar (the location of this file depends on which OS you’re running) with a proper JAR editor (NOT just a text editor) and open the file yAddBookMark.xul,
  3. Search for the following code:

    <checkbox id="cb_noShare" label="&addybookmarks.sharing.label;"

     

  4. Add checked=”true” to the tag, so it looks something like this:

    <checkbox id="cb_noShare" checked="true" label="&addybookmarks.sharing.label;"

     

  5. Save the file, exit, and relaunch Firefox. Voila!

Now don’t forget to uncheck it if you DO want to make something private!

Comments Off



« Older Entries

Search

Categories

    • A New Way to Work
    • Also on the SocialSphere Blog
    • Apple
    • Boston Events
    • Computing
    • Examples of Social Media Success
    • Firefox
    • Frothing at the Mouth
    • How Not To Market
    • humor
    • It's DEFINITELY the Economy
    • Jobs
    • Life At SocialSphere
    • Making a Difference
    • Measuring Social Media
    • Microsharing
    • More Than Marketing
    • News About Todd
    • Politics
    • Predicting the Future
    • Social Networks
    • Stop That You're Getting Silly
    • Tech Tips
    • The Rise of the Personal Brand
    • Uncategorized
    • Web 2.0 Roundtable
    • WordPress

Tags

  • advice Apple blog bloggerrelations blogging blogs Boston brand branding comments control Digg Dilbert economy election election08 Facebook Gillin Google humor influence marketing media Obama PaulGillin personalbranding Politics PR RSS SEO SMCBoston socialmedia social media SocialMediaClub socialnetworking SocialSphere SoMeElection08 spam technology TopazPartners Twitter web web20 Wikipedia YouTube

Recent Posts

    • Share Your Photos (and Ideas) at TEDxSomerville on March 4th
    • New Economy Boot Camp is Thursday, March 1st
    • TEDx is Coming to Somerville!
    • Snackr has me consuming RSS again
    • Google Breaks Calendaring

Recent Comments

    • shulypoo on “More Power to the Command Line, Scotty!”
    • Bound & Gagged | iSaw.co.uk on Bound & gagged
    • Social Media Experts by Zach Braiker Social Media Strategist on About Todd
    • Todd Van Hoosear on “More Power to the Command Line, Scotty!”
    • UltraNurd on “More Power to the Command Line, Scotty!”

Most Comments

  • It's True... (19)
  • Why "social media marketing" makes me cringe (8)
  • What's hot in Web 3.0? (5)
  • The hard sell is hard to swallow (5)
  • Social media and the Obama administration (4)
  • Bound & gagged (4)
  • "More Power to the Command Line, Scotty!" (4)
  • Impressions from day one at SocialSphere (3)
  • What change will Obama bring? (3)
  • How to survive a social media s**tstorm (3)
  • Using spammy PR tactics? You could get fired! (3)
  • My New Fellowship (3)

Archives

    • February 2012
    • April 2011
    • March 2011
    • September 2010
    • July 2010
    • June 2010
    • October 2009
    • August 2009
    • February 2009
    • January 2009
    • December 2008
    • November 2008
    • October 2008

Recent Entries

  • Share Your Photos (and Ideas) at TEDxSomerville on March 4th
  • New Economy Boot Camp is Thursday, March 1st
  • TEDx is Coming to Somerville!
  • Snackr has me consuming RSS again
  • Google Breaks Calendaring
  • Windows-Style File/Folder Merging on the Mac
  • “More Power to the Command Line, Scotty!”
  • PathFinder earns its keep
  • Getting the Most out of Twitter, Facebook & LinkedIn (Together)
  • Default Delicious Plug-in to NOT Share
  • All PC (Almost) All The Time
  • What Men Want
  • Extending Absolute Privacy’s moderation ability safely

Recent Comments

  • shulypoo in "More Power to the Command Line, Sc…
  • Bound & Gag… in Bound & gagged
  • Social Media Ex… in About Todd
  • Todd Van Hoosea… in "More Power to the Command Line, Sc…
  • UltraNurd in "More Power to the Command Line, Sc…
  • Todd Van Hoosea… in Getting the Most out of Twitter, Fa…
  • More Than Marke… in "More Power to the Command Line, Sc…
  • More Than Marke… in PathFinder earns its keep
  • Todd Van Hoosea… in Getting the Most out of Twitter, Fa…
  • David Cutler in Getting the Most out of Twitter, Fa…

Most Comments

  • It's True... (19)
  • Why "social media marketing" makes me cringe (8)
  • What's hot in Web 3.0? (5)
  • The hard sell is hard to swallow (5)
  • Social media and the Obama administration (4)
  • Bound & gagged (4)
  • "More Power to the Command Line, Scotty!" (4)
  • Impressions from day one at SocialSphere (3)
  • What change will Obama bring? (3)
  • How to survive a social media s**tstorm (3)
  • Using spammy PR tactics? You could get fired! (3)
  • My New Fellowship (3)



Box-Tube Box Modulize WordPress Theme By Dezzain Studio
©2006-2013 More Than Marketing
Powered by WordPress 3.5.1    Valid XHTML    Valid CSS